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JL Womenswear On The Button

January 21, 2008 by John 

Sales of JL Womenswear at John Lewis are significantly on the up and their marketing team are looking for yet more.

They have recruited Florence Brudenell-Bruce, the model girlfriend of British F1 driver Jensen Button, to model the JL clothing range. It’s an attempt to attract younger, trendy shoppers and as a spokesperson says ….They are sexing up their own brand.

Click here to see what they’ve got for you.

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