Founded in 1997, Alterna transcends ordinary haircare–with healthy, sensorial rituals and clean, skincare-inspired formulas. Alterna’s high-performance formulas feature potent botanicals blended with high quality essential ingredients needed for superior results—a truly transformative in-salon experience.

Loved by Pros: Caviar Anti-Aging

Best Sellers: My Hair. My Canvas.

Caviar Anti-Aging Favorites

My Hair. My Canvas. Favorites

From The Hive Blog