As a leading professional brand in the US, Redken is committed to supporting hairstylists and empowering them to "learn better, earn better and live best" through innovative products and an industry-leading education platform.

Redken is the destination for professional hair color, hair care and styling products. The home of acidic liquid demi-permanent hair color Shades EQ, Redken is rooted in the scientific approach to superior hair products and services.

Color Service Essentials

Hair Care Best Sellers

Color Service Essentials

Hair Care Best Sellers

From The Hive Blog