

We've extended our sale! Take 50% off sitewide. Use code at checkout: WOW50
Earn up to 4% back on every order with Hive Rewards | REDEEM POINTS
Online distributor exclusively serving Sola Salon Pros | LEARN MORE
Pulp Riot Liquid Demi-Permanent Liquid Color is an innovative no-lift ammonia free color line. Formulated with our signature complex of Quinoa, Vitamin E, Grapeseed Oil, Rosemary, Avocado Oil and Sunflower Oil provides conditioned results, radiant shine, and translucent reflection.
Features a unique, creamy texture which is ideal for today’s modern coloring techniques. This consistency is perfect for achieving seamless color blending, and ‘stay put’ shadow rooting. Use on its own or as a support tool for our FACTION8 permanent color line.
Check out the Liquid Demis Cheat Sheet on The Hive Blog.
•No lift
•Acidic
•No ammonia
•Conditioning
•Shine
•Translucent reflection
•Glossing
•Toning
•Low lighting
•Grey blending
•Color refreshing
•Shadow rooting
•Color melting
•Color correction
•Vegan
•No animal testing
•Color sticker on top of bottle in addition to front label
In a non-metallic bowl or applicator bottle, mix 1 part Liquid Demi to 1 part Liquid Demi Developer. Apply to damp or dry hair. Standard processing time is 20 minutes without heat. (For use only with our specifically formulated Demi-Permanent Developer.)
Fully rinse and shampoo out.
•Process under 20 minutes for softer color deposit
•Process for a total of 40 minutes to help blend grey (20 min with cap under hooded dryer, and an additional 20 min without heat).
AQUA / WATER / EAUALCOHOL DENAT.PEG-4 RAPESEEDAMIDEGLYCERYL LAURYL ETHERDECETH-3PROPYLENE GLYCOLLAURETH-5 CARBOXYLIC ACIDDIPROPYLENE GLYCOLHEXYLENE GLYCOLPOLOXAMER 3381-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATEETHANOLAMINEPARFUM / FRAGRANCEOLEYL ALCOHOL4-AMINO-2-HYDROXYTOLUENE2-METHYL-5-HYDROXYETHYLAMINOPHENOLAMMONIUM THIOLACTATEERYTHORBIC ACIDEDTATOLUENE-2,5-DIAMINEPERSEA GRATISSIMA OIL / AVOCADO OILVITIS VINIFERA SEED OIL / GRAPE SEED OILCHENOPODIUM QUINOA SEED EXTRACTTHIOGLYCERINTOCOPHEROL
HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OILROSMARINUS OFFICINALIS EXTRACT / ROSEMARY EXTRACT
Our return policy is simple and worry-free: we'll work with you to make it right, with no hassles, no headaches, and no long waits. If you're not 100% happy with your order, please contact us within 30 days of receiving your shipment. You can reach us through one of the following methods: fill out our contact form, email us at hello@beautyhive.com, or call us at 720-677-9160.
We're here to work with you to resolve any issues or concerns. If the products you ordered and received are incorrect or damaged (but remain unopened/unused), we will gladly exchange it or provide a refund on a case-by-case basis.
BeautyHive.com does not take title to returned items until the item arrives at our fulfillment center. At our discretion, a refund may be issued without requiring a return. In this situation, BeautyHive.com does not take title to the refunded item.
Free Shipping on Orders $99+
We offer free standard shipping on orders of $99+.
Hive Rewards
Earn up to 4% back in rewards on every purchase.
Happiness Guaranteed
Our team is here to help you via email or phone.
Authorized Distributor
We're backed by brands as an authorized product distributor.