Blondes, grays, and brunettes require toning to eliminate brassiness. Kenra Brightening Shampoo contains violet pigment for instant toning. Designed for daily use on natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair.
- Eliminates brassy tones to enhance blonde, gray and silver hair
- Features Advanced Brightening Technology to increase brightness by up to 80%
- Prevents oil buildup to reduce frequent washing
- Increases manageability by up to 20% after first use
- Formulated for daily color maintenance
- Massage into wet hair, add water to lather. Rinse. Follow with Kenra Brightening Conditioner.
- Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Benzyl Alcohol,Fragrance/Parfum, Sodium Chloride, Hydrolyze Keratin,Disodium Edta, Citric Acid, Dehydroacetic Acid, Starch Hydroxypropyltrimonium Chloride, Benzophenone-4, Violet 2 Ci 60730, Benzyl Salicylate, Butylphenyl Methylpropional, Citral, Citronellol, Coumarin, Hexyl Cinnamal, Limonene, Linalool.