We are so excited to introduce the new OLAPLEX No.0! OLAPLEX wants to see you thrive and succeed, so they kept hair professionals in mind when making this salon-inspired take-home product. Not only has the brand helped hair professionals increase their revenue by investing in a Salon Intro Kit, but salon sales have continued to grow with adding OLAPLEX retail.
You may notice No.0 and No.3 are very similar to the Stand Alone Treatment. The new No.0 and No.3 combo is a less potent version of the Stand Alone, intended to elevate the integrity of your clients' hair in-between salon visits. The treatment by no means replaces the Stand Alone treatment. The Stand Alone remains the most intensive OLAPLEX treatment your client can get; however, during these times of social distancing, we want to spread inspiration from salons into the homes of your beloved clients.
We find that the modern client loves educating themselves on all things hair. You may notice this when they ask you about OLAPLEX and tell you what they know. (Are we right?) Giving your client a rundown on No.0 and how it works while navigating them towards resources to help further educate themselves is the ideal combination. By now, you can assume they know how to use No.3 if you've recommended it to them in the past. Whether they are No.3 savvy or not, here's how they use the No.0 and No.3 together:
- Apply the No.0 to clean damp hair. Comb the product through to ensure saturation. Leave on for 10 minutes.
- Apply No.3 Hair Perfector directly on top of No.0. Comb again to saturate thoroughly, then let the treatment sit for another 10 minutes. This treatment duo is a minimum of 20 minutes, but just like the No.3 on its own, more exceptional results yield by keeping it on longer!
- Once completed, rinse, shampoo, and condition. We recommend the No.4 Shampoo and No.5 Conditioner.
Blog courtesy of OLAPLEX