"Clairol Professional Beautiful Collection gives stunning and natural-looking color while deeply conditioning the hair, making it soft and touchable. Choose between 15 gorgeous, intermixable shades, each with fortifying elements that leave the hair moisturized and refreshed, lasting up to 8 shampoos. Beautiful Collection is formulated free of ammonia and peroxide. Say goodbye to dull hair, and hello to beautiful shiny and rich color.
Fortified with Aloe Vera, Jojoba and Vitamin E for long-lasting, deep conditioning, fade-resistant results. Can be used same day as a relaxer service, leaving hair feeling moisturized.
Apply directly to shampooed, towel-dried hair. Process up to 25 minutes at room temperature. Do not shampoo.